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Branding in a time where social media rules

Most businesses were proclaiming the start of a new golden age of branding a decade ago. To embed brands throughout the digital cosmos, they engaged creative firms and legions of technologists. Viral, buzz, memes, stickiness, and form factors have all…

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why branding is important

A brand represents the gestalt principle of perception of a company’s customer service, reputation, advertising and logo. Branding is important because it creates a valuable impression on customers. It is the way to differentiate from other competition. A brand is…

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Elements that Video Branding Guidelines Should Have

Even though the video is one of the most difficult mediums to brand, it can still be done effectively and great results can be achieved if you follow some vedio branding guidelines. Your guidelines should include the following elements to…

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Using Videos to Build Your Brand Identity

Creating Brand Identity is very important for business start-ups, and the digital marketplace is a double-edged sword that can benefit you immensely if you know the right way to use it. With the freedom and wide scope that the digital…

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Creating Long-Lasting Brand – Secrets Revealed

The period of transformation in society is never-ending. Interests wane, attitudes change, and what was once the “it” thing is now relegated to the clearance shelf. This never-ending churn can be a problem for the world’s hundreds of thousands of…

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Time to Think About Brand Purpose

A surprising fact was revealed in a recent global survey. No one will notice if 77 percent of all brands in the world today disappeared tomorrow. Brands from all sectors have tried every trick in the book to avoid being…

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